Our Experts
Lucian Alexă
Deputy Managing Director
Lucian Alexă is Deputy Managing Director at Intuitive Economics. He has over ten years experience in competition economics, quantitative analysis, and strategic advisory across a broad range of industries and jurisdictions.
Institutional Foundation
Before joining Intuitive Economics, Lucian spent nearly five years at the Chief Economist Unit of the Romanian Competition Council, where he developed and applied advanced quantitative methodologies and econometric tools used in the authority’s most significant merger and antitrust investigations. His work at the authority strengthened its analytical capabilities in assessing market structures, concentration levels, and competitive dynamics.
Strategic Advisory & Sector Expertise
As a consultant, Lucian has advised major companies on high-stakes mergers, antitrust proceedings, compliance programmes, and market strategy. He has particular depth in FMCG and brick-and-mortar retail, and his sectoral experience also spans digital markets, energy, e-commerce, construction materials, healthcare, banking, insurance, telecommunications, and media. Lucian has advised clients in Romania, Germany, the Netherlands, Spain, and the Republic of Moldova.
Major Transactions & International Impact
A landmark engagement was his role in Ahold Delhaize’s €1.3 billion acquisition of Profi — the largest merger in Romanian retail history, combining approximately 2,700 stores and involving the highest number of relevant markets ever assessed by the Romanian Competition Council. Lucian co-led the Intuitive Economics team that provided the economic analysis underpinning the competitive assessment and the design of the remedy package. He has also contributed as an expert to international projects for the World Bank and the European Commission.
Academic & Technical Credentials
Lucian formerly taught Microeconomics, Macroeconomics, Economics of Strategy, and Quantitative Research at the Bucharest University of Economic Studies and the Entrepreneurship Academy. He is proficient in Python and a range of econometric and data analysis tools. Lucian holds a PhD in Economics from the Bucharest University of Economic Studies.
